What is Augmented Reality?
Augmented Reality (AR) digitally enhances real-world environments with sounds, video, graphics or other information. This information is typically tied to a specific object or geo-location and uses computer vision, object/facial recognition, fiduciary markers, or GPS to track digital information to real-world objects. Augmented Reality scenes often include interactivity, video overlays and 3D characters and animation. For more information, please see Wikipedia.
What do I need to view Augmented Reality Content?
Paper 4D produces Augmented Reality content for mobile platforms including:
Yes. Mobile clients will require a custom App,available on either the Apple App Store or the Android Market. These applications are typically free to download.
Mac or Windows computers will need either the Adobe Flash Plug-in (9.0+) or the Adobe Air extension, depending on deployment options. Both of these option will auto-install if they are not already available on the users computer. The Adobe Flash plugin is already installed on over 90% of computers however.
How does it work?
Augmented Reality uses either computer vision or location technologies to associate locations in a virtual 3D world with real-world coordinates. As the user interacts with or moves in the real-world, the virtual world is updated to reflect this change, typically 20-30 times per second. The virtual world is then overlaid on top of real-time video of the real-world either through a mobile device or a computer.
What is computer vision?
Computer vision is a method of acquiring and analysing images or video to pick out key features such as faces, objects or fiduciary markers. This information can also be used to determine orientation and position in 3D space.
What sort of images will work?
There are a number of features that make an image easily trackable. Images should have high contrast, a large number of unique features and be asymmetrical. The image is reduced to grey scale for analysis. As a result, shade is more important that color. A dark frame makes it easier to determine orientation and distance, but it not required.
What is GPS?
GPS (Global Positioning System) is a satellite based location positioning system. It can be used in context with Augmented Reality to link date to specific locations.
Where can I use GPS?
GPS can be used nearly anywhere, but limitations in accuracy occasionally make other location solutions preferable.
What does it cost?
Costs are based on the complexity of the project and can be tailored to fit your needs. For a free estimate, please contact us.
I have an idea, can you help me develop it?
Absolutely. Please contact us and we can determine how to make your idea a reality.
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