One of the great challenges of print media is determining ROI (return on investment). One is often left having to take the publishers word on viewership or price per add solely on number of copies printed. By integrating AR into your print media and tracking with analytics, we can determine who is viewing the add, how the viewer is interacting with the ad, whether they are an appropriate fit for your product, and even offer them promotional and follow-up opportunities.
AR provides an engaging experience for the user, while analytics provide a benefit to the client.
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